Tom Choberka

Founder  | Strategic Advisor to Law Firm Leaders

“Revenue growth is easy.   People are hard.”

Bio

I have spent the last 15+ years working closely with law firm leaders as an executive, advisor, and coach.

For ten of those years, I served as a C-level executive at a national law firm that grew to more than 200 attorneys. During that time, I led both the firm’s business development and marketing functions, helping build systems and teams that supported sustained growth.

Under my leadership, our business development team earned three consecutive first-place national awards for practice development from the Legal Marketing Association, while the marketing team received 17 national awards for excellence in legal marketing.

Over the course of my career, I have coached hundreds of attorneys on leadership, business development, marketing, and building high-performing teams. What I have learned is that most lawyers are exceptional practitioners but few have been taught how to build and run a scalable business.

My work focuses on helping law firm leaders strengthen the leadership structures, business development systems, and operational discipline required to build firms that can grow sustainably in a rapidly changing legal market.

Ironically, my first business conversation with an attorney happened at a two-year-old’s birthday party. That casual conversation eventually led to a career working alongside law firm leaders across the country.

Today I live in Palm Beach Gardens, Florida with my wife, our three kids, and one very spoiled dog named Brady.A relentless curiosity has guided my career. I have always been driven to understand why organizations succeed or struggle—and how seemingly complex problems can be simplified into clear, practical actions that produce outsized results.

Experience Highlights
Former C-level Executive at a national law firm
Helped grow a firm to 200+ attorneys
Coached hundreds of attorneys on leadership and business development
Advised on dozens of law firm acquisitions
Business development and Marketing team won 17 National Awards (Legal Marketing Association)
Experience Highlights
Former C-level Executive at a national law firm
Helped grow a firm to 200+ attorneys
Coached hundreds of attorneys on leadership and business development
Advised on dozens of law firm acquisitions
Business development and Marketing team won 17 National Awards (Legal Marketing Association)

Bill Mueller,
Attorney, CPA, MBA

“Tom is a “5 sigma” professional, meaning he is in a category way outside any definition of “average.” I’ve worked in multi-billion-dollar companies and entrepreneurial contexts and have never met anyone like him.  Words and phrases like “penetrating intelligence,” “trenchant insight,” and a communication ability that leaves a person hoping for more insight only begin to scratch the surface. 

He has pioneered a business development system that draws up marketing, behavioral science and economic disciplines unlike anything I have seen and moreover, is deployable in any industry.  It’s extraordinary. On a final note, Tom is an outstanding leader that deeply cares about people.  Amazing man, all around.”

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